17-19 November 2020
Palais des Festivals
17-19 November 2020
Riviera 8 - Palais des Festivals, Cannes, France

The new global BtoB leisure event

Come build unique, vibrant and lively experiences for spaces and places!

What is LeisurUp?

LeisurUp is the new international event for leisure professionals. The first edition will welcome 2,500 leisure operators & suppliers, media & brand owners, urban planners, cities & property developers in order to build unique, vibrant and lively experiences for places and spaces.

LeisurUp is organised by Reed Midem, organiser of MAPIC and MIPIM (the world’s leading property and retail property events). The launch of a dedicated leisure event answers the need to incorporate experiences not only for retail spaces, but for all kinds of physical places.







Outline the Leisure Industry recovery with ‘Experiences for tomorrow’ webinars

LeisurUp ‘Experiences for tomorrow’ is a series of virtual talks created to support the leisure and location based entertainment industries and help key players to outline the future of their business in the next post-Covid19 world.

Watch the previous sessions


A chat with: Jonathan DOUGHTY, Global Head of Foodservice, Leisure and Placemaking, ECE PROJEKTMANAGEMENT and Andreas WASCHK, Chairman, AWC / EXPLORADO GROUP

The recent COVID-19 outbreak has deeply affected the leisure and entertainment industries and accelerated a change in industry perspectives leading major players to rethink some industry fundamental.


A chat with: Louis ALFIERI, Principal / Chief Creative Officer, RAVEN SUN CREATIVE INC and Massimiliano FREDDI, Leisure Consultant, Chairman, EMEA Education Subcommittee and Member of the Board, TRADELAB / IAAPA

Operations, New Business Models, Long terms changes… What is necessary to restart a destination, to restore consumer confidence and how to alleviate investor complications in an already challenging environment?


A chat with: Eddie KEMSLEY, CEO, SANDS HERITAGE / DREAMLAND MARGATE and Charles READ, Managing Director, BLOOLOOP

As the world begins to unlock, our guests discuss the measures and new technologies that leisure attractions and entertainment venues will be adopting in the new era.

Our mission

As the digital revolution has caused consumer behaviours to transform, customers are now craving experiences, socialisation, education and new discoveries. Supporting prosperous leisure time will be a challenge for the entire property industry, as cities and districts have to become better places to live. At LeisurUp we are committed to implementing synergies between all players involved in this transformation


Francesco Pupillo, Deputy Director LeisurUp & MAPIC

Why attend?

Leisure operators

  • Expand in new shopping and leisure destinations
  • Create synergies with new partners
  • Stay on top of the international leisure and leisure destinations industry trends

Leisure destinations (Retail places, hotels, cities, transit zones, etc...)

  • Build vibrant places to live
  • Stay on top of the international leisure industry trends

Media & brand owners

  • Partner with leisure operators & destinations to promote your brand and generate new revenues
  • Stay on top of the leisure industry trends

Leisure suppliers & service providers

  • Showcase products towards a wide and international audience of operators and leisure destinations
  • Ensure to meet the right business partners through our professional tools

How to participate?

Visit (regular rate)

  Discover the most innovative leisure solutions
  Gain inspirational insights with key experts and the latest trends
  Network with peers, clients & leaders: access to all events

Regular rate

280 €

Visit as a Leisure Operator or IP owner

  Expand in new shopping & leisure destinations.
  Diversify & expand your business with other operators & franchise partners
  Find leisure service providers & manufacturers for your projects.

Special rate for Leisure Operators / IP Owners

175 €


  • Showcase your most innovative Leisure solutions towards a new audience of leisure operators, retailers and leisure destination.
  • Host events, conduct meetings and conferences at your personal stand 

Packaged stands (9-36 sqm): from 4,950€
Raw space (as of 27 sqm): from 9,450€

In 2020, LeisurUp will be collocated with MAPIC

Established in 1995, MAPIC is the leading international retail property event. Every November, it gathers 8,500 participants including 2,000 retailers, 2,200 property developers and 1,300 investors from 80 countries. During 3 days, retailers, brands, e-tailers, shopping destinations, cities, urban planners, leisure operators, people services providers and hotels come together to build the best places to live, play and shop.

In 2020 MAPIC badge gives access to both MAPIC and LeisurUp. LeisurUp badge will only give access to LeisurUp.

Refund Conditions

We fully expect to hold a safe and enjoyable MAPIC and LeisurUp in Cannes this November. However, in the event of cancellation of MAPIC and/or LeisurUp due to Force Majeure, your registration fees will be exceptionally refunded to you at 100% or the amount will be offered as a credit towards either the MAPIC online event or MAPIC/LeisurUp 2021. All of our sales team remain available for any questions you may have.

From MAPIC Leisure Day 2019 to LeisurUp 2020

In 2019 MAPIC organised the Leisure Day: One day before MAPIC, the Leisure Day gathered over 900 participants for a full-day programme of conferences and workshops.

Following the success of MAPIC Leisure Day 2019 and the increasing need for all leisure players to implement synergies and create new successful business models, Reed Midem has decided to launch LeisurUp: Couldn't join last year's event? Have a look at MAPIC Leisure Day 2019 insights.

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Safety first at LeisurUp

We look forward to welcoming everyone to LeisurUp.

Our commitment is to provide the safest exhibition and conference environment that we can.

Today, we are working with our colleagues at Reed Exhibitions, host city authorities and specialist medical advisors, to build a coherent and consistent programme of advanced measures to ensure our events have health and safety as their number one priority.