• 16-17 November 2020
  • Terrasse Pantiero, Cannes
16-17 November 2020 Terrasse Pantiero, Cannes, France

The new global BtoB leisure event

Come build unique, vibrant and lively experiences for spaces and places! Make sure you don’t miss out: fill out the form to receive the latest news about LeisurUp.

What is LeisurUp?

LeisurUp is the new international event for leisure professionals. The first edition will welcome 2,500 leisure operators & suppliers, media & brand owners, urban planners, cities & property developers in order to build unique, vibrant and lively experiences for places and spaces.

LeisurUp is organised by Reed Midem, organiser of MAPIC and MIPIM (the world’s leading property and retail property events). The launch of a dedicated leisure event answers the need to incorporate experiences not only for retail spaces, but for all kinds of physical places.





Our mission

As the digital revolution has caused consumer behaviours to transform, customers are now craving experiences, socialisation, education and new discoveries. Supporting prosperous leisure time will be a challenge for the entire property industry, as cities and districts have to become better places to live. At LeisurUp we are committed to implementing synergies between all players involved in this transformation


Francesco Pupillo, Deputy Director LeisurUp & MAPIC

Who will be there?

Leisure operators

  • Active Entertainment (fitness, bowling, climbing, trampoline, skydiving, golf…)
  • Small amusement parks & Family entertainment centers (edutainment, themed experiences, play center…), large amusement parks (waterparks, large theme parks…)
  • Immersive experiences (VR centers, escape rooms, flight simulators…)
  • Arts & Culture (museum, science centers, touring exhibition…)
  • Live events & space activation, Cinema
  • Wellness (Spa, Sauna, Hammam, Massage)
  • Other leisure (e-sports, karaoke,…)

Leisure destinations (Retail places, hotels, cities, transit zones, etc...)

  • Local & Public authorities
  • Real Estate owners / developers
  • Hotels & Resorts
  • Airports, stations
  • Consulting firms and brokers

Leisure suppliers & service providers

  • Designers, Leisure consultants, Architects,…
  • Equipment: Active entertainment equipment, Playground, inflatables, Arcade Games/ Simulations, Spa & Wellness Equipment, VR solutions, AV equipment, Operation & Ticketing system / software, Water-Related Equipment, Large attraction
  • Landscaping solutions (garden, fountains, lighting,…) 
  • Others

Media & brand owners

  • IP owners
  • Media & content providers
  • Retailers

Why attend?

Leisure operators

  • Expand in new shopping and leisure destinations
  • Create synergies with new partners
  • Stay on top of the international leisure and leisure destinations industry trends

Leisure destinations (Retail places, hotels, cities, transit zones, etc...)

  • Build vibrant places to live
  • Stay on top of the international leisure industry trends

Media & brand owners

  • Partner with leisure operators & destinations to promote your brand and generate new revenues
  • Stay on top of the leisure industry trends

Leisure suppliers & service providers

  • Showcase products towards a wide and international audience of operators and leisure destinations
  • Ensure to meet the right business partners through our professional tools

How to participate?


Showcase your most innovative Leisure solutions towards a new audience of leisure operators, retailers and leisure destination.



Packaged stands (9-36 sqm): from 4,950€
Raw space (as of 27 sqm): from 9,450€


  Discover the most innovative leisure solutions
  Gain inspirational insights with key experts and the latest trends
  Network with peers, clients & leaders: access to all events


Leisure operators: 250€ / Visitors: 400€
MAPIC clients: Free of charge (in 2020)
Registration opening in March 2020

In 2020, LeisurUp will be collocated with MAPIC

Established in 1995, MAPIC is the leading international retail property event. Every November, it gathers 8,500 participants including 2,000 retailers, 2,200 property developers and 1,300 investors from 80 countries. During 3 days, retailers, brands, e-tailers, shopping destinations, cities, urban planners, leisure operators, people services providers and hotels come together to build the best places to live, play and shop.

In 2020 MAPIC badge gives access to both MAPIC and LeisurUp. LeisurUp badge will only give access to LeisurUp.

From MAPIC Leisure Day 2019 to LeisurUp 2020

In 2019 MAPIC organised the Leisure Day: One day before MAPIC, the Leisure Day gathered over 800 participants for a full-day programme of conferences and workshops.

Following the success of MAPIC Leisure Day 2019 and the increasing need for all leisure players to implement synergies and create new successful business models, Reed Midem has decided to launch LeisurUp: a dedicated event welcoming the entire leisure industry in order to build vibrant live experiences for spaces and places.

About the organiser

Founded in 1963 Reed MIDEM, organises leading international B2B events that facilitate and enrich the business relations between our international clients, and assist them in growing their business.

Reed MIDEM develop and manage business events that are key networking, learning and deal-making platforms for all stakeholders in the sectors concerned – music (MIDEM), television (MIPTV, MIPCOM) and digital content, esports (Esports BAR), real estate (MIPIM), commercial real estate (MAPIC), and PropTech (MIPIM Proptech).