LeisurUp by MAPIC

The new global BtoB Leisure Event

30 Nov - 2 Dec 2021
Palais des Festivals, Cannes 

1 badge, 1 location, 3 events and a new digital platform.

In 2021, the global event accelerating integration of leisure in retail and urban destinations will be hosted by MAPIC, the leading retail real estate market and co-located with The Happetite, the global forum dedicated to restaurant chains expansion.

Attend the Online Leisure Days on 13 & 14 October

Join our premium networking session to meet with major leisure operators and our open panel on how to create unique places through art, culture and entertainment. Both virtual events will be held on MAPIC Digital platform.

See who's coming in 2021

Already 45 leisure exhibitors confirmed!

Position your company as a leader on the European Leisure Market! Join international decision makers from leisure, retail, property and food communities. Discover the list of 2021 registered leisure operators, equipment manufacturers, servive providers and IP owners.    

What is LeisurUp?

LeisurUp is the new event dedicated to accelerating location-based attractions into lifestyle destinations including retail sites, urban areas, transport hubs and travel destinations.

In an increasingly connected and digital world, creating places where people can enjoy vibrant experiences has become a real game-changer for local policymakers and property developers.

Join 4,000+ key players from 42 countries from the leisure, property and food industries to build vibrant retail and urban destinations!

LeisurUp 2021 Highlights

Discover who is coming to LeisurUp by MAPIC

Join 4,000+ leaders from the location-based entertainment industry (leisure operators, equipment manufacturers, service providers, IP owners and media, etc.) looking to meet with property players in order to build vibrant and unique experiences for places and spaces.

Year-round live and digital events programme

Stay connected to the industry & gain insights all year long! Attend 10+ sessions including a half-day workshop and 2 premium matchmaking events hosted by 50+ leisure experts to enhance your business get the keys to make leisure thrive in lifestyle destinations.

Showcase your leisure concept or solutions

Boost your business showcasing  your products & solutions to leisure, retail and property industry key players! LeisurUp exhibition area will highlight 70+ leisure companies (leisure equipment manufacturers, service providers, leisure operators, etc.) showcasing the latest leisure concepts and solutions.

Key Safety Measures & Access Conditions

We look forward to welcoming everyone to LeisurUp by MAPIC, where we are committed to providing you with the safest possible exhibition and conference environment. Per application of the sanitary regulations, to access the show, participants must provide a valid sanitary pass (for further info, please read our detailed information).

We are working with our colleagues at RX (Reed Exhibitions), French national and host city authorities and specialist medical advisors to build a coherent and consistent programme of advanced measures to ensure LeisurUp by MAPIC has health and safety measures as its number one priority.

In 2021, LeisurUp will be hosted by MAPIC

1 badge, 3 events, 1 location, and a brand new digital platform

In 2021, LeisurUp will be hosted by MAPIC, the leading retail property event, and co-located with The Happetite, the global BtoB restaurant event, in Cannes from 30 November to 2 December.

All LeisurUp participants will get access to the 3 events exhibition areas and full conference and events programme as well MAPIC Digital: our new year-round digital platform.

More information >

MAPIC Digital Platform

The new hub for the retail, property, leisure and food communities

A year-round digital platform to help you connect with your peers, restart your business and learn about what is transforming the industry.

Access LeisurUp, MAPIC and The Happetite database, connect to our networking and recommendation programme, attend virtual thematic events (meet-up, events, round-tables, webinars, podcasts, etc.) and get exclusive premium researches and market insights every month.

More information >

In their words

" The number of connections we’re making here is trully phenomenal. Everyone seem to understand the underlying principles that are relevant to help transform the industry. "

Dan Pelson
Chief Operating Officer, AREA15

" I’m really excited to see such an unparallelled collection of leisure concepts in one place, rubbing shoulders with some of our peers and competitors (…) and getting an understanding of what are the movements out there in the industry "

TJ Hart
Site Search Manager, Merlin Entertainments

Global Sponsor

Leisure Track Sponsor

Leisure Sessions & Events Sponsor


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