30 Nov - 2 Dec 2021
MAPIC - Cannes, France

LeisurUp by MAPIC : The new global BtoB Leisure Event

30 Nov - 2 Dec 2021
Palais des Festivals, Cannes 

1 badge, 1 location, 3 events and a new digital platform

In 2021, the global event accelerating integration of leisure in retail and urban destinations will be hosted by MAPIC, the leading retail real estate market and The Happetite dedicated to restaurant chains expansion.

Your Full Access Pass will give you access all events and the new year-round MAPIC Digital platform.

Save the Date - 7 July: Meet the Leisure Operators!

Online premium networking event

A unique chance to connect with 8 to 12 international leisure operators looking for new business opportunities to turn traditional retail and urban sites into vibrant destinations (limited slots).

Save the date - 29 June: The French Leisure & Attraction landscape market

Online conference session (in French)

An overview of the leisure industry in France, introducing 2 new projects and operating models for integrating leisure in retail and mixed-use destinations.

What is LeisurUp?

LeisurUp is the new event dedicated to accelerating location-based attractions into lifestyle destinations including retail sites, urban areas, transport hubs and travel destinations.

In an increasingly connected and digital world, creating places where people can enjoy vibrant experiences has become a real game-changer for local policymakers and property developers.

Join 8,200+ key players from 80 countries from the leisure, property and food industries to build vibrant retail and urban destinations!

LeisurUp 2021 Highlights

Discover who is coming to LeisurUp by MAPIC

Join 8,200+ leaders from the location-based entertainment industry (leisure operators, equipment manufacturers, service providers, IP owners and media, etc.) looking to meet with property players in order to build vibrant and unique experiences for places and spaces.

Year-round live and digital events programme

Stay connected to the industry & gain insights all year long! Attend 10+ sessions including a half-day workshop and 2 premium matchmaking events hosted by 50+ leisure experts to enhance your business get the keys to make leisure thrive in lifestyle destinations.

Showcase your leisure concept or solutions

Boost your business showcasing  your products & solutions to leisure, retail and property industry key players! LeisurUp exhibition area will highlight 70+ leisure companies (leisure equipment manufacturers, service providers, leisure operators, etc.) showcasing the latest leisure concepts and solutions.

Key Safety Measures

We look forward to welcoming everyone to LeisurUp by MAPIC 2021.

Today, we are working with our colleagues at Reed Exhibitions, host city authorities and specialist medical advisors to build a coherent and consistent programme of advanced measures to ensure LeisurUp by MAPIC has health and safety as its number one priority

In 2021, LeisurUp will be hosted by MAPIC

1 badge, 3 events, 1 location, and a brand new digital platform

In 2021, LeisurUp will be hosted by MAPIC, the leading retail property event, and co-located with The Happetite, the global BtoB restaurant event, in Cannes from 30 Nov – 2 Dec.

All LeisurUp participants will get access to the 3 events exhibition areas and full conference and events programme as well MAPIC Digital: our new year-round digital platform.

More information >

MAPIC Digital Platform

The new hub for the retail, property, leisure and food communities

A year-round digital platform to help you connect with your peers, restart your business and learn about what is transforming the industry.

Access LeisurUp, MAPIC and The Happetite database, connect to our networking and recommendation programme, attend virtual thematic events (meet-up, events, round-tables, webinars, podcasts, etc.) and get exclusive premium researches and market insights every month.

More information >

In their words

" The number of connections we’re making here is trully phenomenal. Everyone seem to understand the underlying principles that are relevant to help transform the industry. "

Dan Pelson
Chief Operating Officer, AREA15

" I’m really excited to see such an unparallelled collection of leisure concepts in one place, rubbing shoulders with some of our peers and competitors (…) and getting an understanding of what are the movements out there in the industry "

TJ Hart
Site Search Manager, Merlin Entertainments

LeisurUp Sponsors and Partners

Want to receive information?

Fill in the form to receive regular information about LeisurUp program and special offers.

Are you a journalist?

Press registration

Press Material


Discover our Other Events