26-28 November 2024
MAPIC - Palais des Festivals, Cannes, France


The global BtoB event dedicated to the location-based entertainment sector

Watch the 2023 Video Postcard

More than 1,500 leisure and retail brands and 4,500 attendees took part in three days of high-level networking, professional meetings, and conferences - all with more sustainable growth for the future in mind.

This year’s MAPIC showcased the latest urban regeneration projects transforming cities globally, covering London, Lisbon, Paris, Berlin, Madrid, and more. While European projects maintained a strong presence, major international developers from Saudi Arabia, Kuwait, India, Iraq, and Kyrgyzstan also participated as key attendees.

Leisure was at centre stage with key participants such as Tomorrowland Leisure / Momentum Leisure, Netflix, KCC, 360 Karting, The Smurfs, Triple5...

Let’s build together vibrant Lifestyle destinations

MAPIC Awards: Discover the winners!

Once again the MAPIC recognised outstanding achievements by real estate players, retail, leisure and F&B operators with special honour Personality Of The Year goind to Rituals' Raymond Cloosterman.

MAPIC & LeisurUp : Discover the photos!

View MAPIC & LeisurUp photos. On the menu: . The conferences, the exhibition area,  the awards ceremony and the welcome reception...

To have full access, please create your account on the photobank.

Discover the new face of retail and create vibrant experiences

LeisurUp hosted by MAPIC
(Palais -1)

LeisurUp is the event dedicated to accelerating location-based attractions into lifestyle destinations including retail sites, urban areas, transport hubs, and travel destinations. Network with Leisure operators and IP owners!

NEW: IP Village, visit this zone to meet wih IP parners & licenses.

View more 〉

Retail Village & MAPIC Academy

Discover new retail concepts redefining the retail landscape and appealing to an increasingly ethical consumer, including DNVBs (digital native vertical brands, hospitality and well being brands)

35 brands are exhibiting, including the 5 Finalists of the MAPIC Academy challenge!


MAPIC Innovation Forum

Learn more on digital innovation which enhances the consumer experience, Innovations that bridge the gap between physical and online, and how to capture data from shoppers.

NEW: Sustainability Lab!
A new exhibition area to gather ESG players and service suppliers!

View more 〉

The Happetite Forum

The international forum for restaurant chains to expand their business, find new locations & meet new business partners. The opportunity for retail players to discover the most dynamic international restaurant concepts.

Exclusive Resources

Retail list


3 Daily News

Join the conversation #MAPIC #LeisurUp








LeisurUp Official Partners

Want to receive information?

Fill in the form to receive regular information about MAPIC program and special offers.

Discover our Other Events

Welcome to the LeisurUp Show. Now, be YOU.

At RX’s LeisurUp Show, everyone belongs. We cultivate a culture of inclusion at all our events, where the very things that make each of us unique are celebrated. Our exhibitors, attendees, partners and event colleagues are people from a wide variety of backgrounds, who make our shows stronger and our collective experience richer. Now, be YOU.