LeisurUp 2021 conferences & events programme

Learn, share and connect with the leaders of the leisure industry and the retail real estate industry. LeisurUp and MAPIC offer a series of digital events all year long in addition to the on-site flagship conference programme!

LeisurUp keynote speakers announced

Nicolas De Villiers, President, Puy du Fou

In addition to the artistic direction, Nicolas De Villiers took the presidency of Puy du Fou in 2004. As a charismatic man, he directs the staging of Puy du Fou shows with passion, while drawing up the strategy of Puy du Fou. His key word: "Raising souls through the beautiful".

Created in 1978, Puy du Fou has invented a unique artistic model in the world of leisure, a new type of experience, where visitors discover spectacular world-class shows, are immersed in ultra-realistic realms infused with History and legend.

Pascal Ferracci, CEO, Parques Reunidos

Pascal Ferracci joined Parques Reunidos as Chief Executive Officer in 2020. Pascal was the CEO of Center Parcs Europe from October 2018 onwards, being as well Chairman of the Board of Directors and member of the Pierre & Vacances Center Parcs Group Executive Committee. He joined Pierre & Vacances in 2000 where he held different roles within the group before taking over as CEO of Center Parcs Europe.

2021 Focus: A new chapter for people and places: integrating leisure in retail and urban destinations

Creating places where people can enjoy vibrant experiences has become a real gamechanger for local policymakers and property developers. Integrating leisure and entertainment in physical places is now the key to regenerating deprived areas, bringing new life to urban and retail destinations and building new modern mixed-used properties. Leisure and Entertainment industry players are taking a central role in changing the way we interact with physical places.

An amazing line-up of renowned experts will share their insights and visions on the latest trends, strategic approaches, new successful models and economics of location-based entertainment solutions in the post coronavirus world.

Your live and digital year-round programme

Benefit from online learning, networking and business opportunities all-year long in addition to the on-site conference & events programme

Conference sessions

Learn and interact with attendees and speakers all-year long

  • 2 virtual leisure sessions
  • 10+ live sessions in Cannes
  • Online replay on MAPIC Digital platform

NEW! Leisure Workshop

An exclusive closed-door event to network, discuss new business models and start collaborating with leading leisure operators and real estate players

  • 50-70 C-level targeted professionals
  • 7 round-tables

Request your invitation to our team

Pitching sessions

Highlighting the latest & most dynamic retail, leisure concepts and solutions

  • 1-hour live sessions in Cannes
  • Online replay on MAPIC Digital platform

Join LeisurUp online Leisure Days on 13 & 14 October

13 October: "Meet the Leisure Operators!" Online premium networking event

A 1 hour closed-door one-hour event welcoming 10+ international leisure operators looking to meet and collaborate with retail property and leisure key players.

Topic to debate: Integrating leisure in retail and mixed used projects: New operating business models / new approaches between landlords and operators

Confirmed operators: iFLY (SkyVenture), KidZania, RED ENGINE (Flight Club & Electric Shuffle), City Wave, POP GOLF LIMITED; Studio IX / Hofy (Smurfland), Lappset Group Ltd, Merlin Entertainment, Urban Legacies, Mycotoo, KCC Entertainment Design

Amongst confirmed attendees: AEON Mall, CITRIM, Nhood, Bogaris, Dreso, Knight Franck, Lendlease, Megamag, PPF Real, ..

When? 13 October 2021 - 15.00-16.00 CET

Where? MAPIC Digital platform

Reserved to MAPIC Digital or MAPIC Full Access Pass holders

Limited spots

14 October: "Culture, Art & Entertainment" Open panel session

Discover how to reawake places thanks to culture, art & entertainment during this insightful virtual open panel session.

Moderated by: Charles Read, Managing Director, BLOOLOOP LIMITED 

With Speakers:

Fri Forjindam, Chief Development Officer, Mycotoo

Arnold Van de Water, Partner, FACTORR

Jan Maarten de Raad, Managing Owner, JORA VISION

Topics to debate:

- Creating compelling experiences and unique places through art, culture and entertainment

- The key role of technology in making location-based attractions more appealing to customers

- The best partnerships & business models to follow

When? 14 October 2021 - 15.00-16.00 CEST

Where? MAPIC Digital platform

Reserved to MAPIC Digital or MAPIC Full Access Pass holders

They will speak at LeisurUp by MAPIC 2021

Guillaume Chêne

Country Manager France

Yael Coifman

Senior Partner, Leisure Development Partners / President of the EME Board, Themed Entertainment Association

Nicolas de Villiers


Fabrice Deygas


Pascal Ferracci


Massimiliano Freddi

Leisure Consultant

Michael Harrison

Co-founder & COO

François Pain

Co-Founder& President, IPE & CEO, TFOU PARC

Stephane Pottier


Charles Read

Managing Director

Sponsors & Content Partners