What is LeisurUp by MAPIC

Join the new BtoB leisure event dedicated to accelerating location-based attractions into lifestyle destinations including retail sites, urban areas, transport hubs and travel destinations from 30 November – 2 December 2021 in Cannes, France.

In 2021, LeisurUp is hosted by MAPIC, the leading retail property event to build vibrant urban & retail destinations!

Discover LeisurUp by MAPIC

Launched digitally in 2020, LeisurUp has been created by MAPIC organisers in order to provide retail, property and urban players with the right platform to turn traditional sites in modern lifestyle.

Together with MAPIC, the leading global retail property market, the on-site event will welcome 4,000 professionals including 800 leisure, retail and food concepts from over 42 countries looking for partners to build vibrant location-based experiences and discuss new business models.

Exclusively this year: Your badge will give you access to LeisurUp, MAPIC and The Happetite (the global BtoB restaurant event) exhibition areas and full programme as well as the brand new year-round MAPIC Digital platform.

What LeisurUp is all about

Network with leaders from the leisure, retail and food industries

Join 4,000 key players including c-level leisure professionals (leisure operators, equipment manufacturers, service providers, IP owners and media, etc.) looking to meet with property players and other leisure peers in order to build vibrant and unique experiences for places and spaces.

Stay connected to the industry & gain insights all year long

Attend a series of digital events all year long in addition to the on-site flagship conference programme: 10+ sessions including a half-day workshop and 2 premium matchmaking events hosted by 50+ leisure experts to get the keys to make leisure thrive in lifestyle destinations.

Leisure concepts & solutions for vibrant destinations

LeisurUp exhibition area will highlight 60+ leisure companies (leisure equipment manufacturers, service providers, leisure operators, etc.) showcasing the latest leisure concepts and solutions. Boost your business showcasing your products & solutions to leisure, retail and property industry key players! 

Why come to LeisurUp by MAPIC

Leisure Operators                                                                     

  • Expand in new retail, urban and leisure destinations
  • Find investors and franchise partners to expand your concept internationally
  • Identify and set up new business models with new partners 

Retail, urban and leisure destinations                                        

  • Scout out the most dynamic leisure concepts and solutions worldwide
  • Create unique experiences with leisure operators, IP Owners and service providers
  • Find innovative leisure equipment to set up in your spaces

Leisure equipment manufacturers & service providers

  • Showcase your products towards key international leisure operators
  • Connect, collaborate and sign deals with leading retail, property, urban and F&B decision-makers

IP Owners & Media                                                                                  

  • Create new partnerships with leisure operators, leisure service providers, leisure destinations, retail property players, etc.
  • Activate your brand through a new kind of experience

In their words

" The number of connections we’re making here is trully phenomenal. Everyone seem to understand the underlying principles that are relevant to help transform the industry. "

Dan Pelson
Chief Operating Officer, AREA15

" I’m really excited to see such an unparallelled collection of leisure concepts in one place, rubbing shoulders with some of our peers and competitors (…) and getting an understanding of what are the movements out there in the industry "

TJ Hart
Site Search Manager, Merlin Entertainments

‘’It’s a really great opportunity to meet new people we’ve never had the opportunity to meet in London (…) we’ve got a lot of new networking opportunities.’’

Felicity Sylvester
Exhibitions Partnerships Manager, National History Museum, London

‘’Our goal is to meet shopping centres owners but also creative companies. It’s very important to meet people in person, to feel the experience.’’

Fabienne Gilles
Business Affairs Manager, IMPF The Smurfs


On-site participants


Leisure exhibitors


Exclusive workshop

Exclusively included with your pass in 2021: Enter the world of MAPIC

3 events, 1 location and a brand new year-round digital platform

To provide retail, property, leisure and food key players with the right platform to turn traditional sites in modern lifestyle destinations, MAPIC has launched LeisurUp and The Happetite gathering new occupiers changing the face of retail as well as MAPIC Digital, the new online hub for the leisure, retail, property and food communities. Only one badge will be necessary to access all events.


Created in 1995, MAPIC is the unmissable platform to turn traditional retail and urban sites in modern lifestyle destinations. The annual rendez-vous gathers 4,000 retailers and property players including retail sites, urban areas, transport hubs and travel destinations coming from over 42 countries.

The Happetite by MAPIC

Created in 2017 by MAPIC, The Happetite highlights the most dynamic restaurant concepts worldwide for property players and leisure operators to drive traffic to their locations, build new attractive concepts, and enables restaurant chains to meet with the right partners to expand their brand internationally.

MAPIC Digital platform

Connect to the new digital hub for the retail, leisure and food communities. Access LeisurUp, MAPIC and The Happetite database, connect to our networking programme, attend virtual events and get exclusive premium researches and market insights every month.